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"The Hair Addict began in Cairo in 2016 as a private Facebook group aiming to empower women and encourage them to embrace their natural, wavy hair. Over time, it evolved into a leading brand focused on self-acceptance and consumer education on sustainable haircare practices. Today, The Hair Addict offers a complete range of sulphate and silicone-free shampoos and conditioners, nourishing masks, and hair tools designed for all curl types—for both adults and children. All formulas are made with clean botanical ingredients and target hydration, frizz control, and healthy hair growth."